ViiV Healthcare (GSK) Sr. Director, Portfolio & Channel Marketing

Job description

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC and follows a hybrid working model, requiring a minimum of 2 days per week onsite. Candidates who do not currently live within commuting distance of Durham will be required to relocate to North Carolina. This role is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org) The Senior Director, Portfolio and Channel Marketing leads U.S. portfolio marketing strategy across a complex HIV and specialty portfolio, connecting portfolio priorities with customer strategy and commercial execution. As an enterprise integrator, the role leads large strategic initiatives across brands, customer segments, field teams, and cross-functional partners. This work translates portfolio strategy into clear priorities, differentiated customer experiences, scalable resources, and strong commercial execution. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Portfolio Strategy & Leadership Lead integrated portfolio and multi-brand strategies in partnership with brand teams and cross-functional partners to strengthen brand priorities and deliver greater impact. Lead complex strategic initiatives, portfolio business planning, prioritization, investment decisions, and long-term planning. Core Areas of Accountability 1. HCP Engagement & Education Lead the strategy and execution of HCP Engagement (HCPe), speaker programs, and peer-to-peer education, with accountability for the strategy, governance, and operations of this important and highly regulated area. Lead portfolio-wide HCP engagement and education strategy, including speaker programs, peer-to-peer education, and multi-brand programs where appropriate. Oversee program operations and establish governance, controls, and accountability for compliant execution in partnership with brands, field teams, Medical, Legal, Compliance, and agencies. Use data, insights, and performance measures to improve HCP engagement and simplify processes so field teams can focus on customers. 2. Corporate Accounts & Enterprise-Wide IDN Strategy Lead the enterprise-wide IDN and Corporate Accounts marketing strategy, establishing an integrated approach for how the organization prioritizes, engages, and creates value for health systems and other complex organized customers. Lead enterprise-wide IDN strategy, aligning portfolio priorities with customer needs and a coordinated portfolio value proposition. Partner with Corporate Accounts and cross-functional leaders to prioritize strategic IDNs and turn customer and account insights into actionable strategies. Develop portfolio resources, tools, and engagement models that help account teams meet the needs of IDNs and corporate accounts. 3. Commercial KOL Engagement Lead the commercial strategy for identifying, prioritizing, and engaging Key Opinion Leaders and other influential external experts including but not limited to Rising stars  and Digital online Influencers. Lead commercial KOL strategy aligned with current and future portfolio priorities, including identification, segmentation, prioritization, and relationship-building with appropriate commercial leaders. Coordinate KOL engagement across portfolio marketing, brand teams, field teams, congresses, and other commercial stakeholders, and translate KOL insights into commercial strategy and execution. 4. U.S. Conferences & Congresses Lead U.S. commercial medical conference and congress strategy and operations, ensuring major external meetings are leveraged as strategic portfolio opportunities. Lead annual U.S. conference and congress strategy and investment priorities, partnering with Global on international tier-one congresses and coordinating portfolio messaging, commercial presence, customer and KOL engagement, leadership participation, and field activation. Capture customer, competitor, and KOL insights to inform commercial priorities, and evaluate congress investments to improve strategic and commercial impact. 5. Lifecycle Management, Portfolio & Multi-Brand Marketing Lead integrated marketing initiatives that span brands and lifecycle stages, ensuring the organization is positioned for today's business while preparing for future portfolio evolution. Lead commercial lifecycle strategy and multi-brand initiatives, translating long-term portfolio priorities into actionable commercial plans. Lead portfolio transitions, including strategic discontinuation and simplification, while maintaining current business performance. People & Enterprise Leadership Lead, coach, and develop direct reports; lead talent discussion across ViiV and GSK enterprise. Create clear accountability while building their strategic and leadership capabilities. Establish priorities and operating rhythms across the Portfolio Marketing team. Governance, Risk  & Operational Excellence Maintain strong oversight and governance of HCP engagement, speaker programs, KOL engagement, congress activities, and other customer-facing initiatives. Ensure appropriate partnership with Medical, Legal, Compliance, and other governance functions. Why You? Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals: Bachelor's Degree & 10 plus years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy. 8 plus years of experience in leading and managing teams, including experience with large health systems or strategic accounts 6 plus years plus years of experience in US pharmaceutical/biotech in-line brand marketing 4 plus years of experience in strategy development and execution Experience with data-driven decision making, forecasting and resource allocation 2 days per week in office required Preferred Qualification If you have the following characteristics, it would be a plus: Experience in HIV, Hep C, Immunology, Oncology, or other Specialty