Shanghai (Associate) Marketing Manager, Pets Chin

Job description

About Animal Health Business As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future. Job Responsibilities: Social RED KFS for Brand IMC Campaigns Lead RED/Xiaohongshu KFS strategy and activation as an integral part of brand IMC campaigns, leveraging content, KOL/KOC and platform resources to amplify campaign impact. Always-on Social & iWOM Building Develop always-on social strategy and content across RED/Xiaohongshu and Douyin/TikTok to continuously build brand relevance, consumer engagement and positive iWOM beyond campaign periods. Social Commerce Exploration Explore and pilot Douyin/TikTok social commerce opportunities, connecting content, creators and commerce to drive consumer engagement and conversion. Brand Communication & Content Development Translate brand strategy into compelling consumer communication and develop high-quality content across social, digital and other key touchpoints, ensuring consistency in brand messaging and visual identity. Agency Management & Budget Planning Lead social/creative agency management and annual budget planning, ensuring effective resource allocation, execution quality and continuous improvement of agency performance. Job Requirements: Bachelor degree and above Approximately 5 to 8 years of relevant experience for the Marketing Manager level. Approximately 3 to 5 years of relevant experience for the Assistant Marketing Manager level. Proven experience in social media marketing, brand communication, integrated marketing or digital marketing. Experience managing social media platforms, content calendars, communication campaigns and external agencies. Experience in consumer goods, pet care, animal health, healthcare, wellness or other consumer-oriented industries is preferred. Experience in the pet category or broader health-related categories will be an advantage. Experience in CRM, consumer lifecycle management or first-party data activation is preferred. Experience in TikTok/Douyin Commerce, social commerce or content-driven e-commerce is a strong plus Apply now » Find similar jobs: Data Privacy © 2010-2025 Boehringer Ingelheim GmbH. All rights reserved