Senior Manager, Field Marketing

Job description

Who are we? Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work. The Team and the Role At Equinix we help the world’s digital leaders scale with agility during their digital transformation journey. We provide crucial interconnections to key cloud vendors, corporations, and networks, simplifying and unifying complex infrastructure across private and public cloud environments. The EMEA Field Marketing team translates Equinix messaging and propositions into activities that create pipeline and accelerate opportunities within the Region. As a strategic partner, the Senior Field Marketing Manager will work with the Sales and Channel departments to identify growth priorities and customer insights, translate them into market opportunities and build programmes to drive demand, create and accelerate pipeline, deepen priority-account engagement across a portfolio of large FSI customers. The Role in few points Owns and develop the EMEA Financial Services marketing strategy and annual activation plan, aligned to growth priorities, target accounts and pipeline requirements, Translate global campaigns and propositions into relevant EMEA programmes Act as the strategic marketing partner to EMEA Financial Services sales leadership, recommending market opportunities and investment choices in harmony with commercial objectives and success measures. Design and execute one-to-one, one-to-few and one-to-many ABM programmes to generate demand, develop whitespace and accelerate active opportunities. Use pipeline insights to identify coverage gaps, stalled opportunities and under-engaged buying groups, agreeing targeted interventions and follow-up plans with sales and sales development. Partner with country field marketing teams to embed Financial Services priorities into relevant local events, roundtables, roadshows and executive programmes. Monitor Financial Services market trends, customer priorities and regulatory pressures, translating insights into actionable marketing recommendations. Manage the EMEA Financial Services marketing budget, agencies and suppliers, directing investment towards the programmes with the greatest potential business impact. Who You Are The successful candidate will combine Financial Services industry knowledge with strong field marketing, account-based marketing and commercial expertise. Operating in a matrixed international organisation, they are familiar with connecting global strategy, EMEA sales priorities and Country activation, orchestrating different resources (field, demand generation, partner, customer, content management, communications) resources around measurable outcomes. In bullet points: Consolidated experience in Field and ABM Marketing Knowledge of the FSI market and its challenges Experience at Regional level or Country level for a global customer Ability to influence stakeholders from different departments Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. We use artificial intelligence in our hiring process. Learn more here. This posting is a new position within our organization.