Burlington, CA Brand Manager Senior Brand Manager ILD Cana

Job description

Clear Apply now » Brand Manager / Senior Brand Manager - ILD The Position Manager, Brand Manager - ILD Participates with the cross functional team to develop Integrated Customer Plans (ICPs)for the brand(s), patients & specific customer segments in line with corporate IBP strategic objectives & Critical Success Factors (CSFs). With guidance from the Senior Brand Manager and/or Business Unit Director, translates ICPs into multi channel campaigns, develops & produces content/programs, & assists with the communication of the ICP & campaigns to relevant cross functional teams, especially the CFT to ensure understanding, buy- in, and optimal implementation. Monitors brand performance & contributes to development of cross functional action plans to ensure exceptional customer experience as well as commercial objectives are met or exceeded. Senior Brand Manager - ILD Lead the cross functional team to develop Integrated Customer Plans (ICPs)for the brand(s), patients & specific customer segments in line with corporate Integrated Business Plans (IBPs) strategic objectives & Critical Success Factors (CSFs). Translate ICPs into omnichannel campaigns, develop & produce content/programs, , & lead communication of the ICP & campaigns to relevant cross functional teams, especially the CFT to ensure understanding, buy-in, optimal implementation & gather feedback. Drives organizational excellence in all aspects of marketing, including digital and social media planning, digital marketing, digital content management, analytics and channel mix/content optimization. Monitor brand performance & contribute to development of cross functional and cross-brand action plans to ensure exceptional customer experience as well as commercial objectives are met or exceeded. Is recognized as an expert for their brand(s) and/or indication(s), has experience across different therapeutic areas and therefore, provides leadership, mentoring and guidance to others. This job posting is for a new position. Responsibilities Manager, Brand Manager - ILD Strategic Mindset & Integrated Customer Planning: Demonstrates customer focus, brand knowledge and competitive understanding. Assists and may lead the development of parts of the Integrated Customer Plans (ICP) (as assigned by the Senior Brand Manager and/or Marketing Director) for targeted customer segment(s) to achieve strategic & commercial objectives as well as exceptional customer experience. Works with Analytics & Insights business partners to Ensure voice of the customer is part of the strategy & execution and includes customer needs early to create positive customer experiences. Helps identify relevant customer touch-points and ensures tactics are aligned with customer preference to create meaningful engagements. Collaborates with cross functional Therapeutic Area (TA) partners to ensure customer journeys and campaigns are integrated across functions and channels Multi-Channel & Digital Savvy: Proactively develops & implements multi channel campaigns based on customer engagement preferences, customer needs & commercial objectives, with the goal of working up to developing integrated omni channel campaigns. This includes the development, and approval of content in all assets to be used by the CFT for the campaigns (eg. print promotional materials, Closed Loop Marketing (CLM) shows, Follow-up email (FUeM) templates/ fragments, live/web promotional meetings/events, etc.) Responsible for assisting and/or leading the development,and approval of all content in digital assets to support assigned digital campaigns (eg. Head office driven, paid digital and social media, BI websites, 3rd party websites, HQ/3rd party email campaigns and other digital channel options). Assists in UAT testing of digital assets in campaigns and participates in evaluation and optimization activities post campaign launch. Identifies opportunities for innovation. Works with the cross-functional partners to ensure the integration of the customer experience across channels. Cascades learnings to the brand team(s). Communication: Demonstrates strong communication skills through effective presentations using the most appropriate communication style for the audience. Works with cross-functional stakeholders & relevant external stakeholders (e.g. vendors, agencies) to ensure ICPs & campaigns are rolled out & implemented effectively. Assists with the development of the integrated Plan of Action (POA) Playbooks, setting the tone & direction for the brand’s POA (either live or virtual) & shares key concepts in the form of a story to engage with CFT & other relevant cross-functional stakeholders. Customer Focus & Business Insights: Develops critical thinking skills in order to ask questions to better understand the business, market research and analytics to come up with actionable insights and associated plans to act on the insights identified. Assists with gaining a deep understanding of customer needs & perspectives that impact brand strategy & ICP development. Active customer focus & engagement through multiple channels (e.g. frequent 1:1 interactions, field rides, participation in qualitative market research, etc.) to gain first-hand feedback on campaigns & implementation, enhance insight generation & supplement data-driven decision making. Co-create value-added materials & services for ICPs with customers to optimize customer experience with BI & our products. Helps identify opportunities, risks and challenges. Execution and Performance: Helps establish clearly defined metrics based upon agreed upon objectives. Assists the Senior Customer Marketing Manager and/or Business Unit Director in the development of the forecasts. Monitors product & competitor performance, as well as campaign & customer response metrics to better understand the business and adjust the plan as needed. Regularly attends and participates in performance review meetings to review brand performance and campaign performance. Helps in the creation of contingency plans in anticipation of multiple challenges. Accountable for budget and resource management for assigned brand tactics. Senior Brand Manager - ILD Strategic Mindset & Integrated Customer Planning: Demonstrates strong customer focus, product life-cycle management (from product/indication launches to Loss of Exclusivity (LOE) planning), Therapeutic Area (TA) knowledge and competitive understanding. Validates corporate IBP & identifies any required strategic deviations. Translates global strategy & develops an aligned omnichannel plan to deliver on local needs. Leads development of ICPs for target customer segments to achieve strategic & commercial objectives as well as exceptional customer experience. Works with Analytics & Insights business partners to Ensure voice of the customer is part of the strategy & execution and includes customer needs early to create positive customer experiences. Identifies all relevant customer touch-points and ensures tactics are aligned with customer preferences and channels to create meaningful engagements. Collaborates with all cross functional TA partners to ensure customer journeys and campaigns are integrated across brands, functions and channels. Marketing, Omnichannel & Digital Savvy: Proactively develops & implements omnichannel campaigns based on customer engagement preferences, customer needs & commercial objectives. This includes the development, & approval of content in all assets to be used for the omnichannel campaigns including for the CFT (eg. print promotional materials, Closed Loop Marketing (CLM) shows, Veeva suggestions, Follow-up email (FUeM) templates/fragments, live/web promotional meetings/events etc.) Responsible for leading the development,and approval of all digital assets to support digital campaigns (eg. head office driven, paid digital and social media, BI websites,3rd party websites, HQ/3rd party email campaigns, apps, podcasts, chatbots, and other digital channel options).. Works with Omn