Group Product Marketing Manager, Commercial Strategy

Job description

Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives. The position will lead development and ongoing refinement of commercial and go-to-market strategy, support executive strategic alignment, enable commercial planning and operations, identify and develop strategic partnership opportunities, and establish performance reporting that enables data-driven decision making. These areas directly reflect the Commercial Strategy charter in the current IHFM organization design. How you'll make a difference: We are looking for a Senior Manager, Commercial Strategy to help shape and advance the commercial growth strategy for Edwards Implantable Heart Failure Management (IHFM). This highly strategic role will translate market, customer, competitive, and business insights into actionable commercial strategies designed to accelerate adoption, utilization, and sustainable growth of the IHFM portfolio.The Senior Manager will serve as a key strategic partner across Marketing, Sales, Finance, Market Access, Clinical, Professional Education, and other cross-functional teams. The role will connect long-range business strategy with near-term commercial execution, helping the organization identify where to play, how to win, and how to measure progress. Commercial Strategy & Go-to-Market Planning • Lead development, refinement, and maintenance of IHFM commercial and go-to-market strategies, translating enterprise and business objectives into actionable commercial priorities. • Develop strategic frameworks to define where to play and how to win, including customer segmentation, targeting, account prioritization, adoption pathways, and growth opportunities. • Translate market dynamics, customer needs, competitive intelligence, clinical evidence, and business performance into commercial recommendations. • Partner with Downstream and Upstream Marketing to ensure alignment between commercial strategy, product strategy, positioning, and future portfolio evolution. • Support annual operating planning, strategic planning, scenario development, and other business-planning activities. Market Development & Growth Strategy • Identify opportunities to expand adoption and utilization across priority heart failure customer segments and care settings. • Develop segment-specific commercial strategies that address differences in customer needs, clinical workflows, economics, adoption barriers, and competitive dynamics. • Develop strategic approaches to move priority accounts from initial adoption through sustained utilization and expansion. • Partner with Marketing and Field Leadership to translate strategy into scalable account-level commercial models and playbooks. • Evaluate opportunities for new channels, customer models, partnerships, services, and other mechanisms that can accelerate market development. Business & Commercial Analytics • Establish frameworks and KPIs to measure progress against commercial strategy and growth priorities. • Develop dashboards, business reviews, and executive-level performance reporting that identify trends, risks, opportunities, and recommended actions. • Analyze commercial performance, customer adoption, utilization, segmentation, competitive activity, and market dynamics to inform strategic decisions. • Partner with Sales Operations, Finance, Marketing, and other stakeholders to establish a consistent fact base for commercial decision making. • Conduct scenario analyses and business cases to assess strategic growth opportunities and investment alternatives. Strategic Initiatives & Partnerships • Lead or support high-priority commercial initiatives that span functions and require structured strategy development and executive alignment. • Identify, evaluate, and help execute potential downstream partnerships that expand IHFM capabilities, customer reach, or commercial effectiveness. • Develop business cases and strategic recommendations for partnership and growth opportunities. • Establish structured approaches for pilot programs, evaluate results, and recommend whether and how successful models should scale. • Coordinate with relevant functional partners to translate strategic decisions into clear execution plans. Executive Strategic Alignment • Develop strategic analyses, recommendations, presentations, and decision materials for IHFM leadership. • Facilitate alignment around commercial priorities, strategic trade-offs, investments, sequencing, and execution. • Translate complex market and business information into clear executive-level insights and recommendations. • Support operating reviews, annual planning, long-range planning, and other strategic leadership discussions. • Monitor execution against major commercial priorities and proactively identify gaps requiring leadership attention. Cross-Functional Leadership • Act as a strategic integrator across Downstream Marketing, Upstream Marketing & Strategy, Sales, Clinical, Professional Education, Global Health Economics & Reimbursement, Finance, and other business partners. • Build alignment around commercial priorities and help teams translate strategy into coordinated execution. • Partner closely with field leadership to incorporate customer and field insights into commercial strategy. • Influence across functions and organizational levels without direct authority. • Represent commercial strategy in cross-functional initiatives and leadership discussions. What you'll Need (Required): Bachelor's Degree or Equivalent in related field, 10 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Required or Master's Degree or equivalent in related field, 8 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Preferred What else we look for (Preferred): - Demonstrated experience developing commercial strategies and translating strategy into executable business plans. - Experience analyzing markets, customers, competitors, and business performance to support strategic decision making. - Experience leading complex cross-functional initiatives and influencing stakeholders without direct authority. - Strong business and financial acumen with the ability to develop business cases and evaluate strategic opportunities. - Experience working with commercial or field organizations in complex healthcare markets preferred. - Exceptional strategic and analytical thinking, with the ability to synthesize complex information into clear recommendations. - Strong business acumen and understanding of commercial drivers, customer adoption, market development, and competitive dynamics. - Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making - Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives - Ability to move fluidly between strategy and execution. - Strong financial and quantitative orientation. - Excellent executive communication and storytelling skills. - Demonstrated ability to structure ambiguous problems and develop fact-based recommendations. - Strong project and program management capabilities. - Ability to manage multiple priorities within a fast-moving commercial environment. - Excellent stakeholder management, collaboration, and influencing skills. - Strong proficiency with M