Spain Mid-Market Marketing and Communication Associate Manager

Job description

Role Scope We are looking for a talented, collaborative and experienced Marketing and Communication Associate Manager to support the development and execution of integrated marketing activities that help grow Accenture's business in the Mid-market segment in SPP. The individual will contribute to building and activating go-to-market marketing approaches across priority industries and key target accounts in CMT, FS, PRD and RES, working in close collaboration with the SPP Mid-market Business and Operational Leads and Cluster Leads as well as with the MU SPP M+C lead. Leveraging data, insights and leading technologies, the individual will drive demand generation, lead engagement and campaign execution to continuously improve marketing performance across the SPP Mid-market portfolio. Together, we’re building something new, something brilliant, something bold as Accenture prioritizes the Mid-Market as a driver of growth – and we want you to join us. Day in and day out, we build and broaden relationships with Emerging Large Enterprises (G4K, revenue $7.5bn - $3bn) and Accenture Edge/ Mid-market clients (G4K+, revenue $3bn – $0.3bn) to expand our perception, relevance, brand love, and most of all, help our clients create 360° value. We will execute comprehensive marketing strategies and communication plans that target the mid-market segment, driving client relationships, reputation and revenue. We will use leading technologies, lead with data and insights, and deliver best-in-class returns on investment. In doing so, we’ll become our own best credential – inside Accenture and out in the world. So why you? You exemplify client-centricity! You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner. You care deeply for people. You have an unwavering commitment to inclusion and diversity. You have the courage to change. You actively innovate. And most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations. Key Responsibilities Help develop the Mid-Market marketing strategy for SPP, translating business priorities into measurable marketing investments and driving revenue growth across all clusters and industries. Collaborate with the SPP Mid-Market Lead on the design and execution of integrated marketing and communications strategies for Accenture’s Emerging Large Enterprises (ELE) and Accenture Edge/Mid-Market clients. Build marketing plans to identify new clients, expand relationships, drive revenue and enhance reputation in one or more focus industries. Curate content, experiences and account-originated campaigns. Develop deep buyer intelligence and audience insights across key Mid-Market segments, leveraging tools such as LinkedIn Sales Navigator to identify and prioritize growth opportunities. Use Accenture’s SynOps and other leading marketing technologies to help us understand and prioritize our work. Measure our marketing against agreed-upon metrics and use data and analytics for continuous improvement. Drive impact across our priority target accounts in industries such as CMT, PRD, RES and FS, covering 24 clusters, through Emerging Large Enterprises (ELE) and Accenture Edge/Mid-Market clients, working in close collaboration with Cluster Leads and Edge Governed Leads through Global Demand Engine campaigns. Position Accenture Edge as a relevant and differentiated partner for Mid-Market clients through targeted campaigns, events, webinars and content. Drive demand generation and lead engagement, from campaign activation and lead capture through follow-up and sales alignment. Preferred Qualifications Minimum of 5 years of hands-on marketing experience, ideally in professional services or other B2B industry. Marketing knowledge and industry experience in CMT (Communications, Media & Technology) Products, Financial Services and Resources. Experience working with technology partners (e.g. Oracle, Microsoft, SAP, AWS, Salesforce, etc.) and the ability to translate partner offerings into client-focused messaging. Experience driving demand generation, lead generation and sales through targeted marketing campaigns, especially Mid-market buyers. Full-funnel marketing experience and skill set. Demonstrable experience in using different channels, including events, social media, email and direct mail. Event management and activation experience (e.g. conferences, dinners, roundtables, webinars, etc.). Exceptional project management skills and ability to manage multiple projects in a deadline-driven environment Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization Team player with great interpersonal and collaboration skills Creativity, flair and innovation in how to achieve differentiation for campaigns Enthusiasm, passion for marketing and can-do attitude. Ability to develop compelling positioning and messaging, leveraging data and insights to drive engagement and pipeline. Technical skills Experience with Salesforce or similar client relationship management platform desirable, (e.g., managing client interactions, reporting, campaign set up) Experience using Marqueto or Eloqua (or similar email platform) desirable Good knowledge of Microsoft PowerPoint and Excel Design skills are nice to have, but not essential Our Commitment to You Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement. You’ll make a difference for some of the world’s leading companies who are Accenture’s clients. Opportunities to learn daily through training, assignments and collaborating with experts across the company. Access to leading-edge technology. About Emerging Large Enterprises (ELE) and Accenture Edge in Clusters and Edge Governed: · Emerging Large Enterprises (ELE) – managed by Cluster Leads, some clients even with dedicated CALs as well as in Accenture · Accenture Edge in Clusters are Edge size clients managed by Cluster Leads based on local criteria. Edge Governed is a global Engine managed with tractional approach for the ‘white space’ clients About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com Declaración de igualdad de oportunidades en el empleo Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica div