ViiV Healthcare (GSK) Marketing Manager, HIV Treatment Strategy

Job description

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. ViiV anticipates new data that could potentially strengthen the role of the longest-acting HIV treatment in HIV care. We are seeking a point person in the Marketing Strategy team who can oversee the preparation, progress, and eventual impact of this potential new label. The Marketing Manager, HIV Treatment Strategy role is strategic, so it will require someone with the ability to work with cross-functional teams to set the potential label expansion up for success and drive pre- and potential post-label impact. This role will be highly visible to both brand lead and US and Global leadership. Role Purpose Drive the development, integration and execution for the brand commercial strategy with the new indication and launch plan under the leadership of the Strategy Director. Serve as the day-to-day commercial integrator across market shaping, campaign and message evolution, launch planning, measurement and cross-functional execution. Monitor and prepare regular senior leadership updates on strategic preparation, cross-functional performance, and customer impact. This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC. Candidates who do not currently reside in the Durham, NC area must be willing to relocate. This role follows a hybrid working model, requiring a minimum of two days onsite per week. This role is eligible for relocation support. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org) Responsibilities This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Drive development and execution of the commercial strategy and translate Director guidance into an actionable market-shaping and indication launch plan. Lead day-to-day integration of the commercial launch plan, actively managing milestones, dependencies, decisions, risks and accountabilities across workstreams Evolve the brand campaign for and with this new indication, evolve message architecture and customer narrative as clinical, market and customer insights develop, while maintaining alignment to the broader brand strategy. Lead development and refinement of claims and messaging through customer research and the legal, regulatory and medical review process. Partner with Promo, P2P, Digital and other channel owners to translate the strategy and campaign into coordinated channel plans, while preserving functional ownership for execution. Lead development and ongoing tracking of a robust measurement plan, including market-shaping KPIs, launch-readiness indicators, customer behavior and business performance. Translate performance, customer research and marketplace signals into recommendations for campaign, message and launch-plan optimization. Serve as the day-to-day commercial point for indication and label developments, translating approved implications into updated messaging, plans and deliverables. Integrate inputs and dependencies across Medical, Payer/Market Access, Global, Insights & Analytics and other partners into the US commercial plan. Identify material risks, gaps and strategic trade-offs early; drive resolution with accountable owners and elevate recommendations to the brand Marketing Strategy Director. Why You? Basic Qualifications We are seeking professionals with the following required skills and qualifications to help us achieve our goals: Bachelor’s degree from an accredited institution & 4+ years of pharmaceutical marketing experience (i.e., brand marketing, market access, market research, marketing operations) US HCP Marketing/Field Experience Experience with copy approval Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance Ability to travel up to 10% for meetings/congresses and field rides. Minimum of 2 days per week in office required in Durham, NC Preferred Qualifications If you have the following characteristics, it would be a plus: MBA or master’s degree in marketing, Business or related Skilled in using AI to analyze customer needs and enhance market effectiveness Ability to motivate, lead, and influence across various levels and functions Excellent communication (written & verbal), interpersonal influence, and prioritization skills Ability to review, analyze and assess performance drivers and opportunities Strong business acumen and demonstrated analytical skills Financial acumen and experience managing budgets Proven track record of developing materials/programs that deliver against strategy Demonstrated strategic thinking, analysis and decision-making skills Demonstrated a passion for innovative thinking with a meticulous eye for detail Demonstrated ability to determine customer unmet needs and deliver meaningful value Work Environment This role is based in the United States and offers a hybrid working model. You will be expected to be onsite approximately 2-3 days per week to connect with colleagues and partners. We support flexible working arrangements to help you bring your best every day. #LI-ViiV #LI-GSK Skills Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee. Why Us? At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in