Senior Ecommerce Manager, Emerging Brands

Job description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process! About the role We're looking for a Senior Ecommerce Manager, Emerging Brands at Grüns! In this role, you'll own conversion rate optimization and the website for our emerging brands: Nütrops, Müves, Immün, and Jüced, and more to come! You'll build new landing pages and optimize existing ones from idea and brief to launch using AI-powered workflows and a partnership with design and engineering team members. You will design a testing program that works for brands with far less traffic than Grüns, where speed to learning still decides growth. You'll partner closely with our marketing and growth leads to turn paid traffic into customers within our CAC targets, and work with designers and developers to keep every test moving. This is an opportunity to build a repeatable, scalable testing function for our newest brands in a fast-paced, collaborative environment. This role is part of our remote HQ! We have a fully remote, high-trust work environment, and we also come together on a biannual basis for amazing off-sites where we can connect IRL. In this role, you will: • Build and run a testing program in partnership with growth leads designed for low-traffic brands: fewer, bolder tests, smart sequencing, and sound read-outs on small samples, borrowing proven learnings from Grüns where they apply. • Create new landing pages and optimize existing ones for Nütrops, Müves, Immün, and Jüced from brief to launch using AI-powered workflows, increasing our speed to learning. • Track daily performance by brand and surface insights with our paid marketing team to align on actions to improve conversion and find where to scale. • Analyze user behavior (scrollmaps, heatmaps, recordings, sales data) and early customer signals (reviews, support, post-purchase surveys) to uncover friction and generate new test hypotheses. • Research customer needs to identify how customers differ between emerging brands and what's most important to address with those customers. • Build and maintain a clear testing roadmap for each emerging brand, planned together with marketing and growth leads. • Establish repeatable CRO processes (performance monitoring, landing page creation, post-test recaps) that scale as the brands grow. • Coordinate with designers, developers, and marketing/growth leads to keep testing on track, ensuring cross-functional alignment and reducing delays in the CRO pipeline. We're looking for someone who: • Has 5-7 years of experience doing CRO or Ecom work at a DTC company. Experience at an early-stage or multi-brand DTC business, or running tests on limited traffic, is a plus. • Is proficient with Claude Code and Claude Design (or similar AI-assisted workflows) for landing page creation end to end, from ideation to design to copy to build. • Has vast experience with Shopify and/or other order management and sales platforms. • Is experienced managing a wide arrangement of 3rd party applications to enhance the sales process, and with integrating post-purchase and lifecycle management tools to work with growth team members on improving experiences. • Has deep experience with an analytics platform (e.g. GA4, Heap, or Adobe Analytics). • Has deep experience with a testing platform (e.g. Intelligems, FigPii, Amplitude, Kameleoon, or Statsig). Approach to the role: • Curious and analytical: Constantly digs into data (scrollmaps, recordings, test results, user testing) to understand user behavior and identify new opportunities for improvement. • Action-biased: Doesn't wait for perfect information. Moves fast, iterates often, and learns from what's live. • Collaborative communicator: Keeps designers, developers, and marketers aligned through clear, proactive updates, including planning and building the testing roadmap together with marketers. Knows how to work cross-functionally to keep projects moving. • Process-minded: Brings structure to the testing process. Knows how to brief clearly, QA effectively, and document learnings post-launch. • User-obsessed: Approaches every test and build from the lens of th