Digital Copywriter
Bybit · Abu Dhabi
Applications are made on Bybit's own site. We never sit in the middle.
Job description
About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. We’re looking for a versatile writer who can turn complex ideas into clear, compelling content, build campaign stories that strengthen our brand, and use AI thoughtfully to improve research, writing, and delivery. You’ll work closely with product, marketing, design, and localization teams, bringing strong editorial judgment and a collaborative approach. Key Responsibilities • Develop campaign stories and messaging. Create original campaign narratives that align with our brand narrative, messaging frameworks, and marketing goals. Carry the core idea consistently across channels. • Maintain our tone of voice and uphold brand guidelines. Apply and help maintain tone-of-voice guidance, enforce brand and editorial standards, and help teams use them consistently. • Write clear, compelling copy across formats. Create content for websites, landing pages, social media, email campaigns, system communications, UX/UI, Help Center articles, and knowledge base entries. Adapt the writing to each audience, channel, and purpose. • Make complex products easy to understand. Turn product logic, workflows, and technical information into accurate, useful messaging for everyday users and experienced traders. • Edit and improve existing content. Strengthen clarity, consistency, tone, and positioning while preserving intended meaning, product accuracy, and approved claims. • Wor