Avanade Global Campaigns Lead

Job description

The Global Campaigns Lead translates Avanade’s go-to-market priorities into integrated market plays, demand journeys, digital experiences, and marketing programs that drive awareness, engagement, pipeline, and business growth. Working closely with the Global GTM Marketing Lead and cross-functional marketing and sales teams, this role serves as the central orchestrator for global campaign activation. The Global Campaigns Lead will develop scalable campaign strategies and customer journeys that connect content, channels, digital experiences, demand generation, and sales activation while balancing global consistency with regional market needs. The role also serves as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, helping ensure campaigns and customer experiences are connected and consistent across digital and physical channels. Key Responsibilities: Translate portfolio, growth, and go-to-market priorities into integrated market plays, global campaign strategies, demand programs, and activation plans. Define campaign objectives, target audiences, buyer journeys, demand motions, investment priorities, performance targets, and success measures. Design end-to-end campaign journeys that connect awareness, engagement, consideration, qualification, opportunity creation, and sales conversion. Lead the orchestration of global campaigns across Solutions Marketing, Brand & Communications, Regional Marketing, Digital, Demand Generation, Sales, Events, Alliances, and other specialist teams. Serve as the business product owner for campaign activation across Avanade’s digital marketing ecosystem, including Avanade.com and other priority demand-generation channels. Partner with digital, content, channel, web, and marketing operations teams to create connected customer experiences across web, paid media, email, social, events, partner channels, and sales activation. Develop scalable campaign frameworks, governance, toolkits, and activation models that enable global consistency while allowing appropriate regional customization. Partner with regional marketing leaders to drive campaign adoption, incorporate market insights, and improve activation across priority markets. Coordinate campaign delivery through shared services and specialist teams, establishing clear priorities, milestones, dependencies, governance, and accountability. Partner with demand generation, inside sales, sales, and marketing operations teams to align campaign activity with lead quality, pipeline, and commercial objectives. Monitor campaign performance across engagement, conversion, pipeline, revenue influence, digital experience, and marketing investment, using insights to continuously optimize performance. Evolve campaign strategies and operating models using AI, automation, analytics, personalization, and emerging marketing technologies. Establish repeatable campaign processes and best practices that improve quality, consistency, speed to market, and scalability across the global marketing organization. Basic Qualifications Minimum 8 years of experience in developing and leading integrated B2B marketing campaigns, demand generation programs, or go-to-market activation strategies Preferred Qualifications Experience developing audience strategies, buyer journeys, demand programs, and multi-channel campaign plans. Experience leading complex, cross-functional marketing programs across digital, content, demand generation, sales, and/or regional marketing teams. Experience managing global or multi-market campaigns requiring coordination across regions, audiences, channels, or business units. Experience using campaign and marketing performance data to evaluate engagement, conversion, pipeline contribution, and/or business impact. Experience leading programs within a matrixed organization and delivering outcomes through cross-functional teams. Experience marketing technology, consulting, managed services, platforms, software, or other complex B2B offerings. Experience with account-based, buying-group, or signal-driven demand generation strategies. Experience developing integrated buyer journeys across web, paid media, email, social, events, partner marketing, and sales channels. Experience with digital marketing ecosystems, web experiences, marketing automation, Martech, and/or campaign technology. Experience managing global campaign operating models, governance, prioritization, and resource planning. Experience using AI, automation, personalization, analytics, and emerging technologies to improve marketing effectiveness. Experience developing scalable global programs that can be localized for different markets and audiences. Strong analytical skills with the ability to translate marketing performance insights into optimization and investment recommendations. Strong executive communication, stakeholder management, and influencing skills within a complex global organization. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/21/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture Role Location Annual Salary Range California $132,500 to $271,000 Colorado $132,500 to $234,100 Connecticut $132,500 to $234,100 District of Columbia $141,100 to $249,300 Illinois $122,700 to $234,100 Maine $112,900 to $199,500 Maryland $132,500 to $234,100 Massachusetts $132,500 to $249,300 Minnesota $132,500 to $234,100 New York $122,700 to $271,000 New Jersey $141,100 to $271,000 Ohio $122,700 to $216,800 Virginia $122,700 to $249,300 Washington $141,100 to $249,300 About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com What We Believe We have an unwavering commitment to diversity with the aim tha