Social Media Lead

Job description

Who we are We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing. Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go! Your mission Give Bitpanda a voice on social and build the team behind it. You will set the strategy for X, Instagram and TikTok, own how we sound and decide how the channel is run: You'll inherit an established interim agency setup, work closely with Brand & Creative Direction, and lead the development of a strong, independent in-house Social team. Social at Bitpanda has been reactive; your job is to make it a channel that grows attention, trust and customers. What you'll do • Own and continuously evolve our existing social strategy, channel priorities and growth targets, translating our established brand voice into relevant, social-native content across X, Instagram and TikTok. • Lead the Social team and interim agency, ensuring clear ownership, high-quality execution and a smooth transition towards a strong, independent in-house setup. • Drive creative excellence and organic growth, developing engaging, culturally relevant content and formats that spark conversations, reach new audiences and strengthen community engagement. • Own editorial planning and stakeholder prioritization, ensuring the existing intake process and channel framework are consistently applied, with content decisions driven by strategic relevance and performance. • Measure and optimize what matters, from engagement quality and audience growth to registrations and funded accounts where attributable, while working closely with our Head of Community on listening, escalation and community development. Who you are • You built, or were second in command on, organic social for a European consumer fintech, crypto or consumer brand, with a small team and measurable channel growth. • You have strong creative judgment and experience developing social-native content within an established brand identity and tone of voice. • You have managed an agency and know how to get quality out of one. • You are hands-on: you can brief, edit, publish and respond, and you still do. • You have worked in a regulated or trust-sensitive category and are comfortable with the constraints that brings. What’s in it for you • Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice. • Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impac