Associate Director Specialty Sales

Job description

Job Title: Associate Director, Specialist Sales – U.S. Injectables Location: Remote Job Type: Full-time Req ID: 12935 About Us: As a developer, manufacturer, and supplier of essential medicines, Hikma Pharmaceuticals USA Inc. and its affiliates’ mission is to bring Better Health. Within Reach. Every Day.® for millions of patients around the world. We are a trusted, reliable partner and dependable source of over 800 high-quality generic, specialty and branded pharmaceutical products that hospitals, physicians and pharmacists need to treat their patients across North America, the Middle East, North Africa and Europe. Through our 32 manufacturing plants, eight R&D centers, and 9,500+ employees worldwide, we are always hard at work creating high-quality medicines and making them accessible to the people who need them. Description: We are committed to building a diverse and inclusive team and encourage applications from candidates of all backgrounds. We are seeking a talented and motivated Associate Director, Specialist Sales – U.S. Injectables to join our team. In this role, you will be responsible for leading the strategic marketing, commercialization, portfolio management, and launch excellence functions across Hikma’s generic injectables portfolio and leading corporate branding, product branding, for Hikma's US Injectables business including specialty injectable products and biosimilars. This position serves as the senior commercial marketing leader responsible for developing and executing portfolio growth strategies, commercialization plans, promotional campaigns, customer engagement initiatives, and lifecycle management activities designed to drive revenue growth, profitability, market share expansion, and customer adoption. The Associate Director leads the strategic planning and execution of commercial marketing initiatives across institutional healthcare channels, including hospitals, group purchasing organizations (GPOs), infusion centers, alternate sites of care, long-term care providers, home infusion providers, and specialty distribution channels. The role partners closely with Sales, Market Access, Pricing, Regulatory Affairs, Medical Affairs, Legal, Supply Chain, Finance, Business Development, Research & Development, Corporate Communications, and Executive Leadership to align portfolio strategy, product launches, customer needs, and business objectives. Key Responsibilities: Commercial Marketing Leadership • Lead the development and execution of strategic marketing initiatives supporting the US Generic Injectables portfolio. • Serve as the commercial subject matter expert for injectable pharmaceutical products and institutional healthcare markets. • Develop annual marketing plans, portfolio strategies, customer engagement plans, and commercialization roadmaps • Develop product positioning, messaging frameworks, competitive differentiation strategies, and customer value propositions. • Drive customer segmentation and channel-specific commercialization plans across hospitals, GPOs, physician offices, infusion centers, long-term care, home infusion, and alternate sites of care. • Develop and execute conference strategies in partnership with Sales Leadership to drive Hikma brand awareness, generate qualified leads, and ensure effective pre- and post-conference activities to ensure ROI. Promotional Strategy, Media Planning & Content Development • Lead corporate and product branding activities to ensure consistent Hikma positioning, visual identity, value messaging, and customer experience across channels. • Lead specialty product promotional campaigns that build awareness, support appropriate product adoption, differentiate the portfolio, and strengthen customer engagement. • Develop annual and launch-specific media plans that define target audiences, channel mix, flighting, content sequencing, investment levels, lead-generation objectives, and performance measures. • Lead the end-to-end planning, development, Medical-Legal-Regulatory approval, production, deployment, optimization, and measurement of promotional materials and commercial communications. • Direct the creation and execution of an integrated promotional materials portfolio, including: • Product brochures, sales aids, product catalogs, product backgrounders, launch materials, and value proposition tools. • Digital marketing campaigns, email campaigns, website content, eCommerce content, CRM assets, social and digital media assets, and customer newsletters. • Conference materials, trade publication advertising, media placements, tradeshow exhibits, webinars, speaker program materials, and customer education resources. • Product training materials, clinical and economic value communication tools, customer presentations, executive presentations, and sales force communications. • Establish campaign KPIs and dashboards; monitor reach, engagement, lead quality, conversion, sales impact, and return on investment; and optimize plans based on results. Launch Excellence & Commercialization • Lead commercial launch planning and execution for new generic injectables from pre-approval through post-launch optimization. • Develop launch strategies designed to maximize market share capture, customer adoption, revenue, profitability, and long-term portfolio value. • Monitor launch performance and implement corrective actions when results, supply conditions, competitive activity, or customer needs change. • Partner with Sales, Pricing, Analytics, Regulatory Affairs, Medical Affairs, Legal, Supply Chain, and Finance to ensure coordinated execution. • Analyze relevant market and business drivers, including: • Market share and product performance; competitive landscapes and launch activity; pricing and contracting trends. • Customer purchasing behavior; channel economics; reimbursement dynamics; product adoption trends; drug shortages and supply opportunities. • Utilize IQVIA, IPD, distributor and wholesaler data, chargeback data, internal sales data, customer insights, and other market intelligence platforms. Pipeline & Portfolio Strategy • Serve as a key member of portfolio governance and pipeline review processes. • Evaluate product opportunities for development, acquisition, licensing, commercialization, lifecycle expansion, prioritization, rationalization, and discontinuation. • Support commercial assessments, market evaluations, business case analyses, forecasting models, competitive reviews, and scenario planning. • Provide commercial input into Business Development and Research & Development decisions. • Support annual strategic planning, long-range planning, budgeting, quarterly forecasting, and portfolio prioritization. • Lead lifecycle management strategies focused on growth, profitability, product sustainability, supply continuity, and market relevance. Marketing Operations, Budget & Agency Management • Develop and manage annual marketing, media, agency, tradeshow, and promotional budgets; ensure disciplined allocation of resources to business priorities. • Lead agency selection, scopes of work, contracts, production schedules, quality standards, and performance reviews. • Coordinate promotional material inventory, distribution, expiration, revision, and retirement processes. • Ensure efficient project management, documentation, approval workflows, and on-time delivery of campaigns and commercial materials. • Measure marketing effectiveness and recommend investment shifts based on business impact and return on investment. Cross-Functional Leadership • Provide leadership and influence across multiple functions without direct reporting authority. • Collaborate closely with Commercial Operations, Sales, Medical Affairs, Regulatory Affairs, Legal, Market Access, Pricing, Supply Chain, Research & Development, Business Development, Finance, Corporate Communications, and Executive Leadership. • Mentor and develop team members while fostering co