Trade Marketing Sr Analyst - E-commerce Channel— Colombia, Bogotá, Henkel Consumer Brands

Job description

About this Position We are looking for a Senior Trade Marketing Analyst to lead the Trade Marketing strategy for the E-commerce channel, driving profitable growth across strategic customers, marketplaces, and digital platforms. This role will be responsible for developing and implementing commercial and promotional plans that maximize brand visibility, conversion, and business profitability, while ensuring best-in-class execution across all consumer touchpoints. The position will work cross-functionally with the Sales, Marketing, Category Management, and In-Store Execution teams to identify growth opportunities, optimize trade investments, and strengthen relationships with key partners within the digital ecosystem. What you´ll do Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel, aligned with commercial objectives and growth targets. Develop and execute brand activation campaigns, promotions, and customer marketing initiatives to drive shopper acquisition, conversion, and sell-out across digital platforms and marketplaces. Manage all customer touchpoints and support the execution of national brand activation campaigns, adapting them to customer-specific needs and opportunities. Build and manage relationships with strategic customers, online retailers, and marketplace partners, identifying opportunities for joint business growth and enhanced brand presence. Manage and monitor the annual trade investment budget, ensuring compliance with key financial and business KPIs, including Net Sales (NIS), Gross Profit (GP1), profitability, margin, and L6B. Develop and implement omnichannel initiatives to ensure a consistent consumer experience and maximize brand performance across all shopping touchpoints. Design and execute commercial and promotional strategies that improve visibility, traffic, conversion, and overall business performance within digital environments. Coordinate external agencies and partners to ensure effective implementation of digital assets, promotional campaigns, POS materials, and customer-facing activations. Analyze sales performance, shopper behavior, market trends, and campaign results to identify business opportunities and provide actionable recommendations. Monitor and report on key performance indicators (KPIs), delivering business insights and executive reports to support decision-making. Lead cross-functional projects with Sales, Marketing, and Execution teams to ensure seamless implementation of trade marketing initiatives. Conduct regular customer visits and business reviews to identify opportunities, strengthen partnerships, and ensure successful execution of commercial plans. What makes you a good fit Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, Economics, International Business, or related fields. Experience in Trade Marketing, Customer Marketing, Category Management, E-commerce, or related commercial roles. Proven experience developing and executing Trade Marketing strategies within E-commerce, marketplaces, or modern retail channels. Advanced Excel and data analysis skills. Advanced English proficiency. Strong analytical, negotiation, communication, and stakeholder management skills. Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year Diverse national and international growth opportunities Global wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations. JOB ID: 26103058 Job Locations: Colombia, Distrito Capital De Bogotá, Bogotá Contact information for application-related questions: Recruitment.LATAM@henkel.com Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted. Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with. Activate external content When clicking the button below external content will be loaded which involves transfer of personal data (e.g. IP address) to external servers. This may involve that cookies are set by the external content provider. Please see Data Protection Statement for further information. Accept for all YouTube content Deactivate loading external content from YouTube. Deactivate loading external content from YouTube. How is work at Henkel About Henkel Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings. Activate external content When clicking the button below external content will be loaded which involves transfer of personal data (e.g. IP address) to external servers. This may involve that cookies are set by the external content provider. Please see Data Protection Statement for further information. Accept for all YouTube content Deactivate loading external content from YouTube. Deactivate loading external content from YouTube. This is Henkel FAQ I am interested in several jobs. Can I apply for multiple positions at the same time? Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions. The job offer is written in English – should I write my application in English as well? Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad. Do I get feedback during the application process about the state of my application? Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process. Can employees move between business areas and/or to a different country? Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level. Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company. Here you will get further information on our training programs. Whom do I contact if I have questions concerning my application? Our recruiting team will help you with all requests regarding your application. Contact the team here. see all FAQ Explore more jobs Market and Customer Activation Manager - Brasil Brazil, Jundiaí,