Director U.S. Marketing, Product Marketing Owner – HCC Team Lead, HIV Treatments

Job description

Job Description Title: General Description: Our company has been committed to advancing science for the treatment and prevention of HIV for more than 35 years.  Our rapidly growing HIV Business Unit consists of 3 inline products, a product currently under review by the FDA, and an active research pipeline. This is an exciting time for a talented and passionate leader to join the launch team for our HIV treatments portfolio with multiple assets across inline, launch and late-stage development. The Director, Marketing Product Owner – HCC will play a critical role in charting the course for significant launches in the HIV market. This is a dynamic opportunity for an experienced leader to lead a Customer Agile Team (CAT) while taking ownership of Brand Strategy and Execution. This position will report to the Executive Director, U.S. Commercial Leader (USCL), HIV Treatments and will be based in the Upper Gwynedd, PA office. You will lead and mentor a high-performing team, comprised of several direct reports who are brand marketers. Additionally, the CAT consists of experts in campaign design, development, and measurement. Your leadership will translate brand priorities into actionable and innovative plans that drive strategic direction, deliver exceptional value to customers, and exceed stakeholder expectations. This high-profile position is designed to further develop your strategic and commercial leadership skills, positioning you for future leadership roles. Responsibilities: Lead brand and HCC strategy development and serve as subject matter expert for market understanding and HCC customer insights. Develop and implement HCC promotional campaigns and marketing solutions to address complex challenges with innovation and ingenuity. Generate, synthesize, and leverage insights from multiple data sources to deepen market understanding and inform strategic decisions, optimize promotional impact, and define and track marketing KPIs for continuous improvement. Deliver compelling presentations to internal stakeholders and external audiences to ensure enterprise understanding of our consumer strategy and execution plan. Build, lead and mentor a high-performing Customer Agile Team (CAT), comprised of experts in marketing, campaign design, development, and measurement. Take full responsibility for leading CAT in setting and meeting strategic priorities and quarterly objectives; lead agile planning stages to enable teams to quickly and effectively respond to changing business needs and priorities. Collaborate with key stakeholders across the enterprise including Data & Analytics, Policy, Payer Marketing, Global Communications, Regulatory, Legal/Compliance, Ecosystem Lead. Manage agency relationships and budget. Contribute to broader portfolio strategy by providing insights and recommendations on go-to-market approaches and cross-brand synergies. Partner with other Product Marketing Owners to drive transparency, coordination, and prioritization across the team. Education: Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred Requirements: Minimum of 10 years combined experience in pharmaceutical marketing, customer segment marketing and/or payer marketing. Proven track record in developing and implementing effective marketing strategies and campaigns for pharmaceuticals, covering various stages from clinical development pre-launch planning to brand launch, and post-launch optimization. Experience leading product positioning, branding and using data to make informed decisions. Excellent verbal and written communication skills, with the ability to deliver clear, compelling presentations and effectively engage with internal and external stakeholders. Adaptability to change, and a successful history of collaborating with various teams in a team-based setting including marketing, sales, medical, and other cross-functional partners to achieve business results. Solid business acumen with fiscal management experience. Experience in HIV preferred. Deep understanding of omnichannel marketing, including digital and non-digital channels, and experience working with agencies. Preferred Skills: Understanding of US commercial and regulatory requirements field sales and/or sales leadership experience familiarity with agile tools like Jira and Mural. Required Skills: Accountability, Accountability, Adaptability, Agency Management, Brand Planning, Brand Positioning, Brand Strategy, Business Marketing, Creativity, Customer Insights, Digital Marketing, Healthcare Marketing, Market Access, Marketing Automation, Marketing Budget Management, Marketing Partnerships, Marketing Processes, Market Positioning, Market Research, Omnichannel Marketing, People Leadership, Pharmaceutical Sales Marketing, Presentation Preparations, Product Launches, Product Marketing {+ 9 more} Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights EEOC GINA Supplement​ We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts The primary location for this posting is: USA - Pennsylvania - North Wales (Upper Gwynedd) Where required by law, the compensation range for this role is provided below. The salary range for the primary location of this role is: $190,800.00 - $300,300.00 This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits. Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location. Additional location(s) Compensation Information: San Francisco Residents Only: We wi