Field & Events Marketing Specialist, Workvivo

Job description

What You Can ExpectAs a Field & Events Marketing Specialist on the Workvivo by Zoom Growth Marketing team, you will plan and execute the events and field programmes that connect our brand to buyers across EMEA and APAC. You will own the full event lifecycle, from venue selection and vendor management through to post-event pipeline reporting, working closely with sales, SDRs, and partners to ensure every programme moves the right deals forward. This is a role for someone who likes building programmes from the ground up, iterating based on data, and seeing the direct connection between their work and pipeline. This is a hybrid position that requires on-site presence 2 days per week at our Dublin, Ireland office. Remote arrangements are not available for this role. About the TeamThe Growth Marketing team at Workvivo by Zoom drives demand and pipeline across EMEA and APAC through field programmes, events, and account-based marketing. We work in close partnership with sales, SDR, partner, and brand teams to design and run programmes that reach the right buyers at the right moment. It is a team that values clear measurement, creative execution, and a bias toward action. ResponsibilitiesOwn and execute the full regional event calendar, including venue selection, vendor management, sponsorship logistics, speaker coordination, and budget tracking. Deliver field programmes including executive dinners, roundtables, customer breakfasts, lunch and learns, and localized webinars adapted to each EMEA and APAC market. Travel internationally across EMEA and APAC to work on-site at events, including occasional evenings. Design and run account-based events and targeted plays for priority accounts in close alignment with SDR and regional sales teams. Build target account lists and invitation plans with SDR and sales leads, setting clear follow-up timelines before each event. Set up and maintain event and campaign records in HubSpot and Salesforce, including campaign membership, lead capture, and attendee nurture sequences. Measure every event on registrations, attendance, opportunities created, pipeline influenced, and cost per opportunity, reporting results in regular pipeline reviews. Use performance data to shape the quarterly event mix, scaling what converts and sunsetting what does not. Partner with Brand, Creative, Partner Marketing, and Revenue Operations on event assets, joint programmes, and lead routing. What We're Looking For2 to 4 years of experience in field marketing, events, or demand generation in B2B software. Proven experience running regional events across EMEA, APAC, or both, including end-to-end logistics, vendor management, and budget ownership. Hands-on experience supporting account-based marketing programmes, including account-based events and targeted plays. Working knowledge of HubSpot and/or Salesforce for campaign management, lead capture, and attendee follow-up. Strong project management skills, with the ability to manage multiple events simultaneously across vendors, budgets, and deadlines. Comfort analyzing event data, connecting programme activity to pipeline creation and influence, and presenting results to stakeholders. Willingness and ability to travel internationally across EMEA and APAC, including occasional evenings. Salary Range or On Target Earnings: €47,800.00 - €76,500.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure;  there may be a different range for candidates in this and other locations Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting. Benefits As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information. About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement for more information of how we use your data.