Marketing Campaign Lead
Bybit · Abu Dhabi
Applications are made on Bybit's own site. We never sit in the middle.
Job description
About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Role Overview We are looking for a highly driven Global Campaign Lead to own the strategy and execution of global campaigns across the platform. This role requires a deep understanding of crypto markets, exchange products, trading users, and user lifecycle, combined with strong market sense across TradFi and global assets. The ideal candidate actively trades, understands how user needs change across market conditions and lifecycle stages, and can turn these insights into campaign and cross-sell opportunities. Key Responsibilities • Own global campaigns end-to-end, from strategy, mechanics, and user journey to execution, optimization, and performance review. • Lead major platform initiatives including trading competitions, product launches, asset campaigns, seasonal campaigns, and flagship global events. • Build campaign strategies around the user lifecycle, covering activation, trading engagement, multi-product adoption, retention, and reactivation. • Identify opportunities from market movements, user behavior, product updates, and emerging trends across Crypto and TradFi, and translate them into relevant campaigns. • Identify cross-sell opportunities by matching user needs with the right products, tools, and trading strategies under different market conditions. • Work closely with Product, Growth, Brand, BD, Data, and Regional teams to deliver complex global initiatives. <li