Trade Marketing / Channel coordinator— Guatemala, Guatemala City, Adhesive Technologies

Job description

About this Position Develop and implement Trade Marketing strategies for Henkel’s Adhesives business, ensuring effective execution across sales channels, driving profitable brand growth, strengthening relationships with key customers, and optimizing the shopper experience at the point of sale. What you´ll do Design and execute the annual Trade Marketing plan aligned with the company’s commercial objectives. Lead brand activation strategies across different channels in Guatemala (retail, distribution, hardware stores, e-commerce, and professional channels), as well as in El Salvador, Honduras, and the Caribbean. Manage product launches, promotions, and point-of-sale campaigns. Develop POP materials and sales tools that enhance brand visibility and conversion. Analyze performance indicators, including sell-in, sell-out, market share, and promotional ROI. Identify growth opportunities by channel, category, and customer. Collaborate closely with Sales, Marketing, Supply Chain, and Finance teams. Manage Trade Marketing budgets, ensuring efficient allocation and return on investment. Lead negotiations of promotional activities and joint business plans with strategic customers. Oversee field execution of Trade Marketing strategies, ensuring adherence to excellence standards. What makes you a good fit Experience in Trade Marketing, Marketing, or Sales. Experience managing regional customers and distributors. Proven track record in implementing commercial growth strategies. Negotiation and key account management. Commercial analysis, profitability management, and KPI tracking. Soft Skills: Team leadership, Strategic thinking, Results-oriented mindset, Analytical skills, Effective communication, Influencing and negotiation skills, Project management, Adaptability to change, Problem-solving and Customer-centric approach. Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year Diverse national and international growth opportunities Global wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations. JOB ID: 26099482 Job Locations: Guatemala, Guatemala City Contact information for application-related questions: Recruitment.LATAM@henkel.com Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted. Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with. Activate external content When clicking the button below external content will be loaded which involves transfer of personal data (e.g. IP address) to external servers. This may involve that cookies are set by the external content provider. Please see Data Protection Statement for further information. Accept for all YouTube content Deactivate loading external content from YouTube. Deactivate loading external content from YouTube. How is work at Henkel About Henkel Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings. Activate external content When clicking the button below external content will be loaded which involves transfer of personal data (e.g. IP address) to external servers. This may involve that cookies are set by the external content provider. Please see Data Protection Statement for further information. Accept for all YouTube content Deactivate loading external content from YouTube. Deactivate loading external content from YouTube. This is Henkel FAQ I am interested in several jobs. Can I apply for multiple positions at the same time? Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions. The job offer is written in English – should I write my application in English as well? Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad. Do I get feedback during the application process about the state of my application? Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process. Can employees move between business areas and/or to a different country? Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level. Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company. Here you will get further information on our training programs. Whom do I contact if I have questions concerning my application? Our recruiting team will help you with all requests regarding your application. Contact the team here. see all FAQ Explore more jobs Brand Marketing Specialist Premium Brands Colombia, Bogotá, Consumer Brands, Marketing Explore Market and Customer Activation Manager - Brasil Brazil, Jundiaí, Adhesive Technologies, Marketing Explore Trade Marketing Sr Analyst - E-commerce Channel Colombia, Bogotá, Consumer Brands, Marketing Explore Trade Marketing Analyst Peru, Lima, Adhesive Technologies, Marketing Explore Global marketing specialist _ Color Japan, Shinagawa, Consumer Brands, Marketing Explore Senior Manager, eCommerce Strategy & Operations United States, Rocky Hill, CT, Adhesive Technologies, Marketing Explore eCommerce Content Manager - PRAVANA & Zotos Professional United States, Culver City, CA, Consumer Brands, Marketing Explore Praktikum Key Account Management Henkel Consumer Brands Germany, Düsseldorf, Consumer Brands, Vertrieb, Marketing Explore Internship Merchandising Portugal, Lisbon, Consumer Brands, Marketing Explore Find us on Social Media Get in Touch with us on our Social Media channels or via E-Mail Trade Marketing / Channel coordinator Apply for this role