CRM Specialist - PRAVANA & Zotos Professional— United States, Culver City, CA, Henkel Consumer Brands

Job description

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. Position Summary The CRM Specialist is responsible for executing PRAVANA and Zotos Professional's email, social forums, and customer retention programs. Acting as the voice of the brand, this role develops engaging communications, including direct responses, that strengthen relationships with professional stylists and end consumers, support customer acquisition and retention, and drive engagement across the CRM ecosystem. The ideal candidate combines strong communication and organizational skills with a deep understanding of the professional and consumer beauty industry and the needs of both salon professionals and at-home colorists. What You'll Do Develop and coordinate CRM content, messaging, and campaign calendars to support product launches, promotions, education, and brand initiatives across the CRM ecosystem including but not limited to emails, blogs, and PRAVANA Facebook Forum Partner with Brand Marketing, Digital, Education, Creative, and Sales teams to ensure CRM programs align with broader marketing objectives Write, review, and optimize professional hairdresser and end consumer-facing communications that reflect the PRAVANA and Zotos Professional brand voice Monitor campaign performance and leverage insights to improve engagement, retention, and conversion Support customer journey development, automated flows, and loyalty or retention initiatives Serve as an advocate for the professional stylist community by incorporating hairdresser feedback, industry trends, and salon insights into CRM communications, including the PRAVANA Facebook forum Assist with database management, list hygiene, and CRM best practices What makes you a good fit 3+ years of experience as a colorist Licensed hairstylist required with vast experience as a colorist behind the chair Experience in CRM, email marketing, digital marketing, customer engagement, or a related field preferred, bonus points if familiar with Attentive Preferred experience in community management platforms Strong copywriting, editing, communication, and organizational skills Detail-oriented with the ability to manage multiple projects and deadlines simultaneously Ability to work well in a cross-functional team environment Passion for hair, education, and building relationships with professional stylists Some benefits of joining Henkel Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement The salary range for this role is $80,000.00 and $100,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws. Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories. JOB ID: 26102853 Job Locations: United States Contact information for application-related questions: talent.acquisition@henkel.com Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted. Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with. Activate external content When clicking the button below external content will be loaded which involves transfer of personal data (e.g. IP address) to external servers. This may involve that cookies are set by the external content provider. Please see Data Protection Statement for further information. Accept for all YouTube content Deactivate loading external content from YouTube. Deactivate loading external content from YouTube. How is work at Henkel About Henkel Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings. Activate external content When clicking the button below external content will be loaded which involves transfer of personal data (e.g. IP address) to external servers. This may involve that cookies are set by the external content provider. Please see Data Protection Statement for further information. Accept for all YouTube content Deactivate loading external content from YouTube. Deactivate loading external content from YouTube. This is Henkel FAQ I am interested in several jobs. Can I apply for multiple positions at the same time? Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions. The job offer is written in English – should I write my application in English as well? Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad. Do I get feedback during the application process about the state of my application? Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process. Ca