Digital Marketing Specialist

Job description

Job title: Digital Marketing Specialist Role type: Permanent Position reports to: Marketing Manager Department: Distribution, Marketing and Product Location: Dublin Main purpose of job: As Allianz Global Life continues to grow, the Marketing department is also expanding, and we are now seeking a Digital Marketing Specialist. Reporting to the Marketing Manager, this is a broad and varied role that supports the delivery of marketing activity across digital, campaigns, events, content and agency management. The successful candidate will play an important role in supporting the execution of marketing initiatives across the Irish and other markets. Key performance measures: This role is responsible for supporting the Marketing Manager in delivering the marketing strategy, execution, and brand consistency across the Irish and other markets. • Support the development and delivery of marketing plans for Ireland and other markets, ensuring all activity is aligned with business objectives, brand priorities and commercial goals. • Contribute to annual and quarterly marketing planning across campaigns, events, digital initiatives, content and communications. • Coordinate the end-to-end delivery of integrated, multi-channel campaigns across digital, social media, email, events, content, paid media and traditional channels. • Manage website updates and enhancements in collaboration with internal stakeholders and external partners, ensuring changes are delivered accurately and efficiently. • Use digital marketing technologies, including CRM, email marketing, analytics, website platforms, marketing automation and AI-enabled tools, to strengthen campaign execution and performance. • Monitor, analyse and report on campaign performance, translating data into actionable insights to optimise activity and inform future planning. • Partner with creative, media, PR, digital and other external agencies to develop clear briefs and deliver high-quality marketing activity on time and within agreed parameters. • Safeguard consistent brand messaging and visual identity across all marketing materials and channels, in line with Allianz Group brand guidelines. • Develop and refine effective content for websites, campaigns, social media, product and service materials, and other marketing communications. • Coordinate webinars and events, including content, audience targeting, collateral, communications, logistics, registration and post-event reporting. • Ensure all marketing activity complies with internal approval processes and applicable local regulatory requirements, including relevant Central Bank of Ireland and IVASS requirements. • Maintain current knowledge of emerging digital technologies, AI-enabled tools, accessibility standards, data protection requirements and web best practice, applying relevant developments to improve marketing effectiveness. Decision making authority: None Direct reports: 0 Key customers Internal : Distribution, Marketing & Product. External : Customers, Brokers, Intermediaries, Third Party Providers, End Users Business competencies: Education & qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field. Professional competence Minimum of 5 years of experience in a marketing role, with a proven track record of managing successful campaigns. Strong knowledge of digital marketing disciplines, including SEO, SEM, social media, email marketing and analytics. Product and Technical Knowledge: Confident navigating core financial products, how they are structured, and what differentiates them. Strategic Thinking & Business Acumen: Demonstrates the ability to connect marketing initiatives to business outcomes. Commercial awareness: Customer-centric mindset with the ability to translate insights into actionable marketing strategies. Personal competencies Personal impact: Demonstrates professionalism and strong judgement. Communications: Excellent written and verbal communication skills, with the ability to present ideas clearly to senior stakeholders. Stakeholder management: Builds trusted relationships and works effectively across functions, influencing stakeholders and managing competing priorities to achieve outcomes. 107042 | Marketing & Design | Professional | n.a. | Allianz Global Life | Full-Time | Permanent